1.To provide strategic leadership in development of Parkway’spropositions in Greater China, including classical assessment of 4P’s:product,place, promotion and price. 2.To be the custodian of Parkway’s brand ensuring consistent executionin line with Group values and direction. 3.To lead sales growth in excess of Budgets through detailed andtargeted quarterly implementation plans. 4.To monitor competitive activity and market trends;identifying newopportunities for Parkway. 5.To lead corporate communications which build a positive image and reputation.
Key Accountabilities
STRATEGY: lead China Executive Team (PET) to develop powerfulpropositions that win in the respective regional markets. Ensure strongand consistent brand execution of all Parkway products and services. 1.Ensure strong and consistent brand execution of all Parkway productsand services. 2.Quality of proposition summaries produced as part of the annualbudgetary planning process 3.Regular pricing reviews to maximize total revenue through volume andunit price adjustments 4.Increases in customer retention through strong brand execution
SALES: establishes annual stretch targets with each BU Head and assistswith deployment of corporate centre resources to deliver over Budgetperformances in all aspects of payor type and payor mix. 1.Develop strategy, tactics, sales plan and meet business targets 2.Develop initiatives to generate new business leads and increase salesto new and existing clients 3.Develop relationships with key stakeholders including but not limitedto corporate, agents, brokers and any other partners 4.Monitor sales activities and ensure that the team is on track to meetassigned targets 5.Identify and maximize new business opportunity to expand the client base 6.Manage existing agents program and initiate new agents program, obtainapproval, manage program and track results 7.Negotiate with key stakeholders for special offer, assist promotion tothe clients and obtain maximum result 8.Represent the business at conferences, networking events and otherrelevant events 9.Prepare comprehensive and pipeline reports to aid in decision making processes
MARKETING:displays a detailed understanding of each BU’s market andtracks competitor activities. Aware of market trends and opportunitiesfor Parkway. 1.Annual integrated brand build campaign focus on social media andphysician event/PR 2.Quarterly Develop relationships with key stakeholders including butnot limited to corporate, agents, brokers and any other partners 3.Marketing activity plans that support sales targets 4.Quarterly competition analysis 5.Introduction of agreed number of new products or services at each specialty
COMMUNICATIONS:builds a positive image and reputation for Parkway inGreater China that contributes to revenue growth.
Qualifications 1.Bachelor degree in marketing related. 2.Considerable and broad experience in solution selling,business-to-business environment and/or service sectors. Must beexperienced “hunter” mentality of developing new clients and exemplarylevel of customer care and focus in account management to driveextension business. 3.Evidentstrategic marketing skills with well developed influencing andnegotiating abilities. A natural net worker with the ability map out keyaccount plans and effectively up sell into current accounts togetherwith establishing a pipeline of new client prospects. 4.Excellent time management skills with the ability to successfullymanage numerous projects simultaneously. 5.Good strategic thinker with strong planning and organization skills. 6.Strong command in English and Mandarin